History and strategy: 1981/2006
Created in 1981, by the Bordeaux Chamber of Commerce and Industry, the Vinexpo exhibition has established itself over the years as the key event for major international operators in the wine and spirits sector.
- It is held in Bordeaux every uneven-numbered year.
- In the space of 14 exhibitions Vinexpo has displayed tremendous growth. The attendance figures are proof of this:
- In 1981: 524 exhibitors (including 96 from outside France) from 21 countries and 11,000 professional visitors from 50 countries.
- In 2007: 2,396 exhibitors from 42 countries, 50,433 professional visitors from 154 countries and 1,346 journalists and writers.
What are the keys to Vinexpo’s success?
- It is an outstanding showcase for products from all over the world, visited by buyers from every corner of the globe, and is a place for exchange and debate in the heart of the greatest fine wine growing area in the world.
Since 1989, Vinexpo has succeeded, beyond the exhibition itself, in providing wine and spirits professionals with a genuine tool for strategic reflection and planning.
- Ahead of each exhibition, Vinexpo organizes and carries out studies, symposia, and conferences on key issues concerning the trade:
- The future for brands (1989)
- Grapes varieties and appelations (1991)
- Trade marketing in large-scale retail (1995)
- Women’s knowledge of wine (1995)
- Young people and wine (1996)
- The world market for wine and spirits (1996)
- Social change and the future of wine consumption (1997)
- Evolution of the consumer and the consumers’ perceptions of wine and wine advertising (1999)
- Wine consumption trends at the beginning of the 21st century ? (1999)
- State of the World wine and spirits market and 5-years forecast up to 2005 (1999 / 2001)
- Japanese women and wine (2000)
- The influence of lifestyle and life stages on wine drinking in United Kingdom (2003)
- The imaginary world of wine (2003)
- International Overview of Distribution and Merchandising Applications in Wine and Spirits (2003)
- Wine in the mind of novice wine drinkers (2005)
- 20-25 year-olds and wine (2007)
- Current trends in the international wine and spirits market (2003 / 2004 / 2005 / 2006 / 2007 /2008)
- The responsible and balanced consumption of wine and spirits is another area for consideration, to which Vinexpo management is particularly committed.
- Since 1993, the Exhibition has been offering a forum to the initiative “Savoir Boire Savoir Vivre”, with events organized by federations and professional organizations to discuss alcohol and health issues at symposia and briefing sessions.
Les chiffres
Vinexpo – Bordeaux :
- LES EXPOSANTS
- LES VISITEURS
Vinexpo Asia-Pacific :
Vinexpo Americas :
Vinexpo in the major markets
“Vinexpo Overseas”, this is the name of the subsidiary of Vinexpo SAS that organizes Vinexpo Asia-Pacific and Vinexpo Americas.
Vinexpo Asia-Pacific
- In June 1998, Vinexpo organized its first event outside France when it created an exhibition solely dedicated to visitors from the Asia-Pacific zone. The first show took place in Hong Kong.
- In line with a policy of holding exhibitions in different Asian countries, the second and third events were organized in Tokyo in June 2000 and 2002. On the strength of this success, the fourth and the fifth exhibition for the Asia-Pacific zone, entitled “Vinexpo Asia-Pacific” was again held in Hong Kong in May 2006 and 2008 and was a huge success.
Vinexpo Americas
- VINEXPO AMERICAS was born in October 2002 in New York to meet American operators’ needs for an event to serve their own markets. The exhibition was organized for all Vinexpo exhibitors and solely North American buyers.
- In 2004 the second Vinexpo Americas took place in Chicago, at McCormick Place.
Figures
Vinexpo – Bordeaux:
- EXHIBITORS
- VISITORS
Vinexpo Asia-Pacific:
Vinexpo Americas:
