14.01.2011 - Vinexpo news selection
Germany, Europe’s second-largest market, gained 4.1% in 2009 to 3.7m cases. Germany, Europe’s second-largest market, gained 4.1% in 2009 to 3.7m cases. The popularity of cocktails (mojitos in particular) has helped this category to develop. Bacardi, the market leader, posted a strong 11% gain to 706,000 cases.
Flavored rums have doubled volumes in two years, thanks to the growing popularity of Bacardi Razz and Captain Morgan Spiced. (IWSR / January 2011)