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Strategic partnership between Changyu in China and the Italian Donelli

09.05.2011 - Vinexpo news selection

Changyu, the leading Chinese producer of wines, has just announced a strategic partnership with Donelli, one of the largest Italian producers of sparkling wines, with a view to selling the Italian partner’s products in China. In more general terms, the ambition of this partnership is to develop the Chinese market for sparkling wines, which according to Zhou Hongjiang, the General Manager of Changyu, only amounts to €52 million or 2% of all wines consumed, whereas this market could grow to €312 million by 2013. (V&S News - 15 April 2011)

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