18.11.2011 - Vinexpo news selection
“If you want to grow your sales on the Chinese market, learn from what the French do with their wines”. This was a recommendation from Qiu Diwen, a wine consultant in China, at a tasting of Australian wines organised by the Australian Wine and Brandy Corporation.
“The French promote their culture through their wines. They highlight French gastronomy, organise training courses on wine in Chinese, work with the top Chinese universities and invest in local wineries”, explained the consultant, who was on the tasting jury. (Vitisphère – 19 October 2011)