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The international wine and spirits exhibition

The “New Business, New Horizons” graphic signature of Vinexpo Asia-Pacific 2012

19.02.2012 - Exhibition news

The Vinexpo Asia-Pacific 2012 advertising graphics follow on from those of 2008 and 2010 by revisiting the feminine theme of its predecessors. In 2012, an Asian woman is featured, embodying elegance and the increase in wine consumption in Asian-Pacific countries.

A visual pun transforms her hair gathered in a bun into a wine glass as she looks out over the new business horizons offered by Hong Kong and far beyond.

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