27.10.2010 - Vinexpo news selection
Jacob's Creek will be the official wine of Wimbledon from 2011 through to 2015.
Premium Wine Brands has signed a five year agreement with The All England Lawn Tennis Club under which the Australian brand will be the exclusive pouring wine at the annual tennis championship.
Jo Adamo, global marketing director for Jacob's Creek, said: "Wimbledon is an international icon and offers great exposure in all of our key markets."(Harpers / 12 October 2010)