27.09.2011 - Vinexpo news selection
According to the Korean importer Winenara, 66% of the wine gifts given to celebrate Chuseok, the major Korean harvest festival, were European wines. The usually much sought after Chilean wines only accounted for 15% of gifts this year, 3% less than last year. In the meantime, American wines also lost 2% of the share of this market and covered only 10% of gifts.
The Marketing Director of Winenara points out that “Italian and French wines are usually quite popular when celebrating traditional national holidays, but this year’s marked growth in the purchase of European wines is probably linked to the direct consequences of the recent free trade agreement with the European Union, which came into practice in July 2011”. (Ubifrance- 15 September 2011)