23.05.2011 - Vinexpo news selection
The Rhone Wine Board now spends 60% of its promotional budget on export markets, compared to the 40% it was spending 5 years ago. “Even if the domestic market deserves to be consolidated and invested in, future wine consumption will not take place in the traditional consumer markets”, explains Christian Paly, Board Chairman. Three categories of country have been identified; countries where Rhone Valley wines must consolidate their positioning and their reputation, such as France, Belgium, UK, Switzerland and Germany, those where our wines’ recognition level can increase, like the US, Canada, Finland, Sweden and Japan and those where wine consumption is developing, such as China, Hong Kong and South Korea. “The messages we need to promote must be adapted to each country, while holding on to what makes us distinctive, which is an image for good, easily accessible wines with an atmosphere of friendly sharing and daily happiness.”
The Rhone Wine Board will be present at Vinexpo – Hall 1 AB 45 (V&S News - 6 May 2011)