02.01.2012 - Vinexpo news selection
Dynasty Fine Wines, the joint venture between Rémy Cointreau and the city of Tianjin, had disappointing results in the first half of 2011 with a 54% drop in profits, but identical volumes of 30.9 million bottles sold. Dynasty has decided to reorganise its distribution network and open around a hundred direct sales outlets by the end of the year over and above the sixty existing ones. Production has also been re-directed to premium wines, whose share should increase from between 10 and 15% to 20% in the next one or two years. According to Executive Director Huang Yaqiang, a more efficient network and better quality wines should enable the Sino-French company to bounce back and fight off the likely offensive of imported wines in 2012. (V&S News – 25 November 2011)