12.10.2010 - Vinexpo news selection
In Thailand, vodka is expected to achieve total growth of 20% in 2010, reaching an overall forecast volume of 1,440,000 bottles sold.
The Smirnoff brand remains the leader with a 50% market share, followed by Absolute Vodka with about 30%. The French premium brand Grey Goose is in 3rd position.
In Thailand vodka is a niche in a beverage market that is largely dominated by whisky, but trade professionals observe that it is increasingly liked by Thai consumers. (UBIFRANCE / 1st August 2010)