22.02.2011 - Vinexpo news selection
The popularity of whisky is on the rise among women, according to UK supermarket Asda.
35% of women now choose whisky over any other alcoholic drink, according to a recent survey conducted by the supermarket.
It found that 60% of women questioned saw their interest in whisky begin after developing a taste for it when their husbands kept it about the house.
It also revealed that when it comes to serving, women prefer not to water it down or add a mixer, with 52% choosing to drink it neat.
"It's fantastic to see a drink which in the past has been so strongly associated with men, being enjoyed by an entirely new demographic," said Asda spirits buyer Chris Brooks. (The Drinks Business – 14 February 2011)