07.06.2011 - Vinexpo news selection
According to a study conducted by Forrester Research and GSI Commerce between November and December 2010, web-based social networks only trigger an on-line purchase in 2% of cases. The study also concluded that E-mails and targeted advertising on search engines are much more effective: people simply do not use Facebook or Twitter to buy a product or service. However for flash sales or time-limited promotions, up to 7% of purchases could be influenced by being posted on social networks. The report does however point out that the use of networks such as Facebook is not totally without value, especially for building brand recognition. (V&S News – 13 May 2011)