04.01.2011 - Vinexpo news selection
The still light wine market continued its dynamic development through-out 2009, gaining an additional 100,000 cases in just one year. This is mainly due to the expansion of wines boutiques and retail outlets, fuelled by the growing number of tourists. It is estimated that, in Ho Chi Minh City alone, there are between 30-45 wine operators. Apart from French wines, which still lead the market with rather stable sales, New World wines are gaining in popularity, already representing over 65% of the market. US wines are the fourth-largest sector, with huge potential due to their growing popularity among Vietnamese consumers. (IWSR / January 2011)