05.01.2011 - Vinexpo news selection
Vodka, the third-largest spirits category in Vietnam is the most dynamic and fastest-growing: in 2009, it increased by a further 21% to exceed 140,000 cases.
Vodka is increasingly becoming popular among local consumers, who are searching for new products. Both local and imported brands have been developing, with local vodka accounting for a 54% share. Locally made Hanoi vodka is the market leader followed by Smirnoff. (IWSR / January 2011)