2007 Report
BVA Study – Consumers aged 20-25 years old and Wine
This Study was commissioned from BVA and carried out in France, the United States, Japan, Belgium and the United Kingdom.
It focuses on the values, behaviour and expectations of young customers with regard to wine.
Containing a wealth of insights, this study will enable professionals to prepare for the markets of tomorrow.
Method used
- This Study is focused on 5 consumer countries : France, the USA, Japan, Belgium and the U.K
- The fieldwork technique is a series of focus groups.
Presentation
- PowerPoint with 80 slides, hard copy report.
- Language: English
- This Study was commissioned from BVA, Institute of Market Studies and Opinion
- Price: €1,000
